Teeth Whitening

Teeth whitening in Chelsea, London SW3 with American Smile dentists.

Teeth Whitening in London for Incredible Smiles

We offer teeth whitening in London, Chelsea to improve the appearance of your smile and, in turn, help improve your self-confidence and personal wellbeing.

Over time, food, drink, medication and the natural ageing process can leave teeth dull and discoloured. Teeth whitening can improve the appearance of your smile by helping your dentures to become brighter and whiter.

We offer professional teeth cleaning at our dental clinic in Chelsea, London. From in-clinic teeth whitening to take-home teeth whitening kits to eliminate discolouration and reveal brilliant white smiles!

Book your teeth whitening consultation

Teeth Whitening London

In-clinic teeth whitening in London with Philips Zoom!

Philips Zoom! Whitening is the number one worldwide patient-requested professional whitening brand. It can brighten smiles up to six shades in a single visit. Visit us in SW3 on your lunch break, or after you drop the kids at school, and leave with a dazzling smile sure to impress everyone you meet.

This treatment combines the instant results of the Philips Zoom! in-chair whitening, plus the Philips Zoom! at-home whitening kit for longer-lasting whiter teeth.

How does Philips Zoom! Teeth Whitening work?

As the pores of teeth enamel holding stains, many people experience discolouring or undesirable shades in their teeth. The dentist will protect your lips and gums with special covering and a unique hydrogen peroxide whitening gel. When activated by light, hydrogen peroxide helps to break down the molecular bonds making up stains on and in your teeth and allowing you to achieve up to 6 shades whiter teeth at the end of your session.

The intense light of the Philips Zoom WhiteSpeed Whitening LED Accelerator shining on the whitening gel makes the process work even faster, improving whitening results by as much as 40% compared to other LED lamps.

Dr. Annie Smith

Cosmetic Restorative Dentist

GDC No. 192093

What is process for Philips Zoom! teeth whitening ?

  1. Free Consultation

    Book a free whitening consultation to ensure your teeth and gums are in good health. During your consultation, we will conduct a comprehensive examination of your teeth and gums to ensure optimum health, as well as talk with you about your oral hygiene and lifestyle habits to determine if you will benefit from whitening.

    During your consultation and evaluation, we will also note existing dental work, such as crowns and veneers, which will not respond to conventional whitening agents and may need to be replaced after you have completed your whitening treatment. We will also conduct a shade assessment to determine which shade we will be able to achieve during your whitening procedure. Impressions will also be made to create your custom-fitted whitening trays for home use.

  2. In-chair stage

    The complete procedure takes approximately 2 hours and includes a comprehensive teeth cleaning followed by the Zoom! teeth whitening session.

    1. Comprehensive hygiene session.
    2. The teeth whitening procedure begins with a little preparation to cover the lips and gums, leaving the teeth exposed and protecting the soft tissue.
    3. The clinician then applies the Zoom! hydrogen peroxide whitening gel, which works together with the Zoom! light to penetrate the teeth and break up stains and discolouration. The gel remains in place for 15 minutes while the light is activated. During this time, you can relax, watch Netflix or listen to music at your request.
    4. The gel is then applied for four, 15-minute sessions and activated by our Philips Zoom! whitespeed in-surgery light. Individuals with a strong gag reflex or anxiety may have difficulty undergoing the entire procedure. Immediately afterwards, a sensitivity-reducing gel is applied to the teeth.
    5. Once the four sessions have been completed, a further shade assessment is carried out to compare the improvement in colour and you will go home with a brighter, whiter smile - all in just one visit.
  3. Take-home whitening top-up

    You will be given a Philips Zoom! home-use touch-up kit that includes custom-fitted whitening trays and instructions for when and how to use this touch-up kit. We will show you how to fit, wear and clean your whitening trays, and correctly apply your trays with the prescribed Philips Zoom! whitening gel.

    To help maintain the whitening effects of your treatment, your dentist may advise you to avoid certain foods and beverages or consume them in moderation to avoid staining your teeth. This includes tea, coffee, red wine, colas, etc.

    Additionally, tobacco products will stain teeth, even after whitening treatments. As such, your dentist will suggest you quit using them. Keep up an appropriate oral hygiene routine (brushing and interdental cleaning) regimen to maintain your brighter smile, and see your dentist and hygienist regularly for scheduled teeth cleanings.

Watch a video about teeth whitening at American Smile

Is Teeth Whitening Painful or Dangerous ?

There is no health risk to the client with properly supervised, professional teeth whitening. However, sensitivity during the treatment may occur in some people. The heat produced by the Zoom! light is usually the source of most people’s discomfort, but it is minimal. If you do experience discomfort during the procedure, the intensity of the light can be reduced. Rarely, minor tingling is experienced immediately after the procedure but this always dissipates.

As with other whitening products, Zoom! is not recommended for children under 16 years of age, or for pregnant or lactating women, those with teeth sensitivity or allergic to bleaching agents like peroxide. Also, people with dental conditions such as tooth decay, gum disease and others will only be able to do the teeth whitening after dental concerns are resolved.

It is also important to remember that whitening treatment may not be as effective for some people as it is for others. We will be able to determine if teeth whitening is right for you after your initial whitening consultation.

Book your consultation

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We have combined the inside knowledge and experience of American, Brazilian, European and British dentistry to bring you the most advanced, evidence-based techniques to design a smile you will love and be empowered to maintain.

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American Smile Dentists
Based on 24 reviews
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Tatiana Nikitina
Tatiana Nikitina
22:47 18 Feb 20
I had a very pleasant experience at American smile - very detailed and professional consultation by Dr Christian Pintado who kindly... managed to see me on the day when he was fully booked. Very friendly personnel and great service with reasonable prices, not easy to find in London!read more
Diana Mift
Diana Mift
17:11 11 Feb 20
A BIG thank you to the whole team of American Smile Dentists and specifically to Lepika for an amazing and relaxing time. I never thought a... hygiene appointment can feel like a 5-Star spa experience. Highly attentive and professional staff; very clean and comforting place; central location. Everything is just Top-Notch. I am actually looking forward to my next appointment. See you all very soon! Dianaread more
Sophie Reiss
Sophie Reiss
22:09 26 Jan 20
I had a great experience at American Smile with Dr Italo. I would recommend his services and this clinic. All of my interactions with them... were professional, friendly and helpful. If you are looking for an excellent dentist who will put you at ease go and see Dr Italo is the one!read more
debbie bergantz
debbie bergantz
14:23 24 Jan 20
My visit today with Dr. Annie Smith was a very positive experience for me. She was very kind and made me feel so relaxed. Thank you!
Victoria Rifaat
Victoria Rifaat
19:08 23 Jan 20
Robiha Nazir the hygienist, is brilliant. I’m a nervous patient & she completely put me at ease, the cleaning session can almost be... described as relaxing, definitely not painful at all. The small touches of putting a lip balm on my lips before she starts work makes such a difference to the experience, no sore cracked lips! She’s extremely knowledgeable & gave me excellent tips & techniques on general dental care.read more
Mikey Ellis
Mikey Ellis
15:59 03 Dec 19
I cannot recommend Dr. Italo enough. He is by far the best dentist I have ever met. He gave me various price options for my treatment and... I'm extremely happy with the results. He has a very friendly manner and puts you at ease during the treatment.read more
Louise Gylsen
Louise Gylsen
21:37 28 Nov 19
Dr Italo is the best dentist I have had and I cycled in the worst traffic across London to come to see him. Caring and compassionate... doctor unlike many, plus highly skilled and innovative. I have been under his care since 2016 and I strongly recommend him as the most committed dentist to patient's satisfaction I have known. And I have known many.read more
Caroline Gration
Caroline Gration
19:01 13 Oct 19
I now have the most wonderful smile, thank you! Annie and all the staff were so friendly, helpful and professional. The environment is very... luxe spa and I even got to watch a movie whilst the painless treatment was underway. I would wholeheartedly recommend to anyone. Thank you 🙏read more
Gabriel Oprea
Gabriel Oprea
14:17 01 Oct 19
Normally I am very anxious and worried when I go to the dentist as I had a few painful experiences in the past but today I had a great... visit at the dentist. First of all, the Clinic is fantastic, modern and the Staff were very welcoming and helpful. Dr Italo was professional and knowledgeable and made sure I was comfortable throughout the check up and treatment. Amazing experience overall and great value for the service provided!read more
Ana Nekhamkin
Ana Nekhamkin
21:12 24 Sep 19
Cannot believe this is a dental practice, feels more like an upscale spa. Gorgeous facility, incredible knowledgeable staff and very... reasonable prices. Will be coming back for sure!read more
Jessica Merulla
Jessica Merulla
20:31 21 Sep 19
I chipped my front tooth around 10 years ago. Always had it done via dentists who did not care about how my smile looked but instead just... to repaired the chipped section. I was never happy with my smile or gum line, always being extremely self conscious of smiling for photos/being up closer to people around me. I had a couple of other consultations before Italo with other dentists. One whom said a veneer would be the solution, however, I was adamant that this was not necessary. The first consultation with Italo and the team put my mind at ease and their friendly manner made the whole process a simple and stress free one. They explained every possible detail which is what I wanted, Italo was very reassuring, understanding of my insecurity and had the best possible solution. I was extremely excited to see the change in my smile! After my consultation, 2 weeks later I had my appointment. I was nervous but throughout Italo kept me involved in what was taking place. After correcting my front two teeth to be identical and contouring my gums. I must say I could not be happier with my smile!! It has given me extra confidence in every day life. For any dental work, I will be returning and I continue to recommend Italo and the team to everyone I know!! Thank you again! *photo taken straight after appointment.read more
Jason C
Jason C
22:35 20 Sep 19
I accidentally chipped a tooth during the night, woke up in a panic! Was able to book an emergency appointment to have this rectified... within a couple of hours. The location is excellent, right by Sloane Square. The dental practice itself is very smart, clean and friendly. My dentist was Annie, and I highly recommend her. She couldn’t be nicer and her professionalism, depth of knowledge and expertise is outstanding. You’re sure to come out with a wonderful smile when you come here! I highly recommend this practice.read more
cara-jane Hunter
cara-jane Hunter
10:57 23 Jul 19
Outstanding in every way! Fabulous staff, superb cleaning technique. My son's teeth look fantastic after our visit. I recommend this... dentist wholeheartedly! You will not be disappointed with the experience or the results.read more
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